To celebrate International Women’s Day, our Prefects led a special Assembly with a focus on the representation of women in the media. We were thrilled to welcome Old Scholar Natalie Koutsikas (Kilburn 2009) as our guest speaker who delivered an engaging speech about her experiences in social media marketing as well as providing sound advice for our girls in this space.
Highlights included how Natalie’s career in real estate was where her interest in social media, marketing trends and their ability to influence behaviours firmly took hold. Implementing a content marketing and social media strategy saw her recognised as Adelaide's most influential agent on social media for two years running, and in turn, triggered a career shift to social media marketing.
Having worked for some of Adelaide's most innovative brands, Sweat and Ryderwear, and leading the way for influencer marketing nationally, Natalie launched Digitale social media and creative in 2019. Working with businesses big and small to grow from the ground up, Digitale utilises a deep understanding of community and connection, backed by strong strategy and data, and Natalie has swiftly cemented Digitale’s position as a leading social media agency in Adelaide.